This October, Yep Roc, the independent record label based in Hillsborough, is celebrating 20 years in the biz with an epic, weekend-long, music-fueled festival—Yep Roc 20! They're bringing out a legendary artist lineup, awesome local vendors and even treating you to a free show complete with Triangle-area food trucks, a limited-edition YR20 IPA from Mystery Brewing, exclusive artist merch and more! For the full experience, snag yourself a two-night ticket to immerse yourself in the thriving local music scene and help Yep Roc commemorate twenty years of authentic, homegrown music. Still need more convincing? Offline users get 25% off single-night tickets with the code "Offline". Now it kinda seems like a no-brainer, doesn't it?
Yep Roc is bringing the heat with a lineup of killer artists ready to rock you all weekend. Make sure you grab a ticket because you don’t want to miss these once-in-a-lifetime performances. Everyone, from Nick Lowe and Chuck Prophet to The Stray Birds and Eli Paperboy Reed is coming out to celebrate 20 years of homegrown music. And on Saturday, you can catch Mandolin Orange (FO’ FREE!), along with 15 other amazing musicians you’ll want to raise your lighter for, trust us—only Yep Roc could put together a lineup this good.
Hillsborough’s own Mystery Brewing will release a limited-edition beer for YR20. The YR20 IPA will be available in four collectible cans, each featuring a different Yep Roc artist! Quench your thirst with a can featuring your favorite musician or, live a little and collect 'em all! Mystery describes the brew as "a Session IPA made with all local malted and sourced grain, from Epiphany Craft Malting in Durham, NC and Riverbend Malt House in Asheville, NC. Brewed and dry-hopped with Cascade and Sorachi Ace hops, it packs a flavor and aroma punch of orange, grapefruit, and lemon.” Pint, please!
On Saturday, pack up your lawn chairs and blankets and get ready for a full day of free, live music at the beautiful River Park in Hillsborough—all you have to do is RSVP here! The outdoor concert will be headlined by NC's own Mandolin Orange with performances by Jim Lauderdale, Tony Joe White, Kim Richey and The Stray Birds. And don't sweat getting there. There's plenty of free parking around downtown.
To fully experience Yep Roc 20, select a ticket level to unlock exclusive perks. Treat ‘yo self to the two-night option and you’ll get to bond with the community over dinner with the artists and score access to special events.
On more of a single-ticket budget this year? Get 25% off your ticket by entering "Offline" at checkout.
Regardless of which ticket you choose, you'll be a part of Yep Roc history, witnessing your favorite local artists bring down the house at the iconic Cat’s Cradle in Carrboro.
Throughout Saturday, Yep Roc is auctioning off exclusive test pressing vinyl from Yep Roc artists (we’re talking some of the very first vinyl discs made at the factory). These one-of-a-kind records will make your record collection truly shine. Added bonus: all proceeds from the auction will be donated to local non-profits including WHUP, Girls Rock NC, Activate Good and the Be Loud! Sophie Foundation.