Gypsy Jule is very specific about not calling itself a boutique. Boutique is too "fru fru." Instead, it opts for "misfit mercantile" hoping to capture the essence of a modern gypsy lifestyle. So, what will you find at Gypsy Jule? A lot of rad apparel and accessories—think leather boots made for adventures near and far, floaty tops, beautiful furniture, rustic home decor and bold jewelry made of leather and natural stones.