Shop for Southern Flair at White's Mercantile  White's Mercantile
Photo by @darren2112
Shop for Southern Flair at White's Mercantile  White's Mercantile
Shop for Southern Flair at White's Mercantile
$$  .  Today, 10:00a - 6:00p

Shop for Southern Flair at White's Mercantile

$$  .  Today, 10:00a - 6:00p

Described as a 'general store for the modern-day tastemaker', White's Mercantile offers up all the beautiful essentials that will take your style and interior decorating game up several notches!

By Chelsea Pieroni
You'll fall in love with White's as soon as you walk in and get a glimpse of the vibes. If you're into special snacks (apple bourbon jam, anyone?), unique collectibles, home improvement and southern flair that isn't Vinyard Vines, then this is the perfect place for you. The style is a balanced mixture of old timey and modern hipster—the kind of stuff successful, moody Instagrams are all about. You're certain to find something unique that will brighten up your home or find its way into your friend's birthday gift basket. From beachwear to kitchen tools, organic cosmetics to bourbon-soaked toothpicks, turkish towels to beautiful screen prints—any and all of your purchases will get you closer to making your style look like a Southern Living spread.

Backstory: White's is owned by Holly Williams, a local, critically acclaimed singer-songwriter and, yes, she's Hank Williams Jr.'s daughter. She also owns H. Audrey, another retail shop that focuses more on women's clothing. Both her shops are highly praised by Gwenyth Paltrow, who also just happens to be one of her girlfriends. Umm, can we be her? And cherry on top—the shop is pup friendly!

White's Mercantile
2908 12th Ave S
Nashville, TN 37204
Get Directions
10:00a - 6:00p

Sunday 11:00a - 5:00p
Monday 10:00a - 6:00p
Tuesday 10:00a - 6:00p
Wednesday 10:00a - 6:00p
Thursday 10:00a - 6:00p
Friday 10:00a - 6:00p
Saturday 10:00a - 6:00p
$$
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