"Oh schlitts!! The Hop Yard sells wine??? Why did no one tell me this? I have friends that drink wine but don't like beer..... They could come to The Hop Yard with me... Dang it!! They could come to The Hop Yard on their own....
And..... they should come on Wednesdays because on Wednesdays there are free wine tastings and all sorts of wine related fun and awesome special offers.
Come along and Love the wine you're with."